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You pay for what the AI actually does. Every time your bot works, Chatref measures how much text it reads and writes, then takes a small amount from your Balance. Longer chats and smarter models cost a little more.

What you pay for

The AI reads and writes text in small pieces called tokens. A short reply uses few tokens, a long one uses more. Your cost depends on three things:
  • How much it reads – the visitor’s question plus the parts of your Knowledge Base your bot looks at.
  • How much it writes – the length of the answer it sends back.
  • Which model it uses – higher tiers cost more per message than lower ones.
So a quick “What are your opening hours?” costs far less than a long troubleshooting chat. You don’t have to track tokens yourself – this is just what’s happening behind the scenes.

Cost by tier

You pick a model for each agent from four tiers. Cheaper tiers are fine for most support. Only move up if your bot’s answers need deeper reasoning. The default model, GPT-5.4 Mini, sits in the Standard tier and handles everyday support well. See Choosing a Model to pick the right one for each bot.

What gets charged

A small amount comes out of your balance for each of these:
  • Chat replies – every answer your bot writes to a visitor.
  • Knowledge-base training – when your bot learns from your websites, files, and text.
  • Auto-tagging – when chats are sorted into topics for you.
  • Insights – when your dashboard summaries and tips are generated.
  • Inbox summaries – when a long chat is summarized for you.
Each is priced the same way – by the text the AI reads and writes.
Under the hood, costs are tracked in a tiny unit called credits, where 1,000 credits = $1. You never need to count them – the Balance you see is always in dollars.
Want to spend less? Start on the default model and add a tight, well-trained Knowledge Base. A travel agency with clear policy pages keeps answers short, and short answers cost less.

Next steps

Choosing a model

Compare the four tiers and pick the right model per agent.

Add funds

Top up your balance and see how the free trial works.