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You pay for what the AI actually does. Every time your bot works, Chatref measures how much text it reads and writes, then takes a small amount from your Balance. Longer chats and smarter models cost a little more.

What you pay for

The AI reads and writes text in small pieces called tokens. A short reply uses few tokens, a long one uses more. Your cost depends on three things:
  • How much it reads – the visitor’s question plus the parts of your Knowledge Base your bot looks at.
  • How much it writes – the length of the answer it sends back.
  • Which model it uses – higher tiers cost more per message than lower ones.
So a quick “What are your opening hours?” costs far less than a long troubleshooting chat. You don’t have to track tokens yourself – this is just what’s happening behind the scenes.

Cost by tier

You pick a model for each agent from four tiers. Cheaper tiers are fine for most support. Only move up if your bot’s answers need deeper reasoning.
TierRelative cost per messageGood for
BudgetLowestSimple, repeat FAQs
StandardLowEveryday support
PremiumHigherTrickier questions that need more thinking
FlagshipHighestThe hardest reasoning
The default model, GPT-5.4 Mini, sits in the Standard tier and handles everyday support well. See Choosing a Model to pick the right one for each bot.

What gets charged

A small amount comes out of your balance for each of these:
  • Chat replies – every answer your bot writes to a visitor.
  • Knowledge-base training – when your bot learns from your websites, files, and text.
  • Auto-tagging – when chats are sorted into topics for you.
  • Insights – when your dashboard summaries and tips are generated.
  • Inbox summaries – when a long chat is summarized for you.
Each is priced the same way – by the text the AI reads and writes.
Under the hood, costs are tracked in a tiny unit called credits, where 1,000 credits = $1. You never need to count them – the Balance you see is always in dollars.
Want to spend less? Start on the default model and add a tight, well-trained Knowledge Base. A travel agency with clear policy pages keeps answers short, and short answers cost less.

Next steps

Choosing a model

Compare the four tiers and pick the right model per agent.

Add funds

Top up your balance and see how the free trial works.