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Tags are short labels that organize and describe your chats. They let you scan the Inbox and instantly see which chats are about pricing, which are bug reports, and which are just someone saying hello.

Where tags come from

Tags arrive two ways, and you can mix both:

Automatic

Your bot tags chats for you. Shortly after it replies, it reads the recent messages and applies any labels that fit – you don’t have to lift a finger.

Manual

You create your own tags and apply them to chats yourself, for the categories that matter to your business.

Engagement types

On top of your own tags, Chatref sorts every chat into one engagement type. This is automatic and always on. It answers a simple question: did the visitor actually ask for something?

Why it matters

Only QUESTION chats count in your Insights answered vs couldn’t answer rate. A coffee store owner doesn’t want a hundred “hi” messages dragging down the score – so greetings and menu taps are left out, and the rate reflects only the chats where someone genuinely needed an answer.

See your answered vs couldn't-answer rate

Insights uses engagement types to show how often your bot actually answered.

Create a manual tag

1

Open the Tags tab

From your agent’s dashboard, open the Tags tab.
2

Add a new tag

Click to create a tag, then give it a short, plain-English name – for example Refund request or Booking question.
3

Describe when it applies

Write a clear description of the kind of chat this tag is for. Your bot reads this description to decide which chats to label automatically.
4

Save

Save the tag. From now on, new chats that match are labeled for you.

Re-tag past conversations

New tags apply to chats going forward. If you want a tag applied to older chats too, you can re-tag your past conversations in one action from the Tags screen.
Tagging uses a small amount of your Balance, like other AI tasks – the bot reads the chat to label it. Tagging new chats as they arrive is light; re-tagging a batch of past conversations costs a bit more, because every older chat is read again.

Next steps

Conversations

See where tags appear and how to read and reply to chats.

Insights

Track your answered vs couldn’t-answer rate, built from QUESTION chats.